IN THIS VIDEO Guy Kawasaki talks about how he built his career, how he approached Appel and interacted with Steve Jobs over the years. The video is part of a course offered by GenConnectU and has been listed on inLearning, as well. 

Here is a note from his website: 

Guy is the author of fifteen books. These books are textbooks for the finest academic institutions in the world and have been both New York Times and Wall Street Journal bestsellers. His writing focuses on the tactical and practical in order to empower and inspire

Here is something he wrote as part of preparing a class on Entreprenurship called Art of the Start – you can find it on Skillshare:

“Here’s a hint: those who set out to make meaning are much more likely to succeed than those who set out to make money. As a former Chief Evangelist of Apple, I know firsthand how building a company on a strong meaning—democratizing personal computing—can lead to amazing success. If you have an idea for a business that you think will make the world a better place, this class will help you organize your thoughts and make it happen . . . right from the start.”